iliass
iliass
Case study
Enter Iliass. Half a decade selling real estate. Negotiating deals. Building connections. The challenge? Prove those skills are directly transferable to selling Cuttable.
Step 1
Real estate in Melbourne, commission-only. Every deal is really two sales.
First I win the listing: prospect. find vendors. build trust. stay in touch, sometimes for years. "Hey Mia, Zoe's first week at kindergarten. How are you holding up?" pitch. list. "No I won't do it for less than 1.8%."
Then the sale itself starts: opens. calls. "The kitchen's a bit small." find the right buyer. "Would they take $100K below?" laugh awkwardly. negotiate. deal done. "Congrats, Emma." champagne.
Networking: more calls. brokers. conveyancers. "How about coffee on Tuesday, Jake?" other agents. referrals from past clients. "Sh**, I forgot school pick up time again."
30-35 of these, start to finish, every year.
Step 2
Sales volume: $17.9M in 2024. $42.6M in 2025. $21.1M so far in 2026. $1.26M in gross commission introduced. Experience built over five plus years across Melbourne and Brisbane, through volatile markets.
10-14 days on average, from first conversation to signed listing. 3 months from listing to settlement. Quarterly check-ins for anyone not ready yet, some take years to convert, and that's fine.
2024
$17.9M
2025
$42.6M
2026 (so far)
$21.1M
Step 3
Real estate taught me how to come up with my own leads. I built the whole pipeline from zero to 900. I've already got the sales skills and the instincts, ready to take on the next challenge. Tech is a natural fit for me and where my interest truly lies. Put me somewhere that rewards actually chasing a target, I'll keep showing up for it and we might even have some fun along the way.
Step 4
AI is about to break open advertising's real bottleneck, and Cuttable's right in the middle of it. What you're building gives a growing brand the access to the kind of creative that used to be reserved for the big players. You're backed, but still early, and that's exactly the stage I want in on, to help build this out here in Australia in its growth phase. I believe there's a massive opportunity here: your promise to serve the 98% who never had access to this kind of advertising before, the pie is huge, and there's a massive market for us to conquer.
I've felt that gap before when building my own brand as a real estate agent (a business within a business) and with my side quest, Sold Off Market.
I don't buy that good ads are dead. We're just flooded with generic ones. Every time I hear "at brand X, we believe in X" I almost pass out. Same thing with AI-written ads right now, scroll YouTube or Meta and you can hear it, "it's not this, it's that," or "same structure, different noun". Most people using AI now are losing their own voice, and everyone can tell. But we all remember when ads actually made you feel something, told a story, or provoked a reaction. Some of them actually stuck with us for years.
And no, I have no formal tech background (yet). But I'm ready to go All In. You didn't build this by playing it safe. Neither did I. Your move.
"With great risk comes great potential." — Aunt May (sort of)
Don't take my word for it
"From the outset, Iliass was professional, responsive and easy to deal with. ... Iliass was able to quickly find us a qualified, no-fuss buyer at a price solidly above our reserve/requirements."
Seller, apartment in Melbourne
"From the very first meeting he was engaging, confident and very knowledgeable. He was calm, consistent yet determined throughout the sale process and very responsive at all times. He conducted the sale process with integrity and was respectful of all parties."
Seller, apartment in Elwood
"I am the one who knocks!"
Walter White
"This was a stressful sale and Iliass went out of his way to reassure me through the process. The property was on the market for 10 months with another agent and Iliass sold it in 4 weeks. He was professional and also helped us in finding a rental. He genuinely went above and beyond for us."
Seller, apartment in Southbank
"I was so impressed with Iliass Okaf who I found to be a lovely, genuine person. Iliass goes that extra mile to make sure clients needs are met, and is very knowledgeable about the real estate market."
Buyer, apartment in St Kilda
"I had the pleasure of working with Iliass when selling my property, & I couldn't be more impressed. He was professional, knowledgeable, & always available to answer my questions. ... His dedication & attention to detail made the entire process smooth & stress-free."
Seller, apartment in Southbank
"From the moment we had our first meeting, Iliass impressed me with his promptness, his fact based information, and his relaxed yet professional attitude. Iliass was open and honest through all stages of our campaign. Whilst the 'selling' journey is emotional, Iliass guided me through the campaign with clear/concise communications. His personal negotiations with buyers cemented what was an enviable result."
Seller, apartment in St Kilda
I think we'd be a great match. Let's jump on a call, you pick when.